Site Selection & Market Analysis
We work closely with key members of our client’s team to help determine the specific site selection criteria in regard to desired geographic areas, telecommunications and building or site criteria.
Once those objectives are defined, our team will analyze demographic, labor, economic, competitive and infrastructure resources to determine the best possible relocation or expansion area, and will provide information about alternatives that meet the client’s requirements in a comprehensive matrix. This matrix will include information regarding all labor and wage demographics, taking into consideration the following:
- Hourly wage rates for Teleservice Representatives (TSRs)
- Demographic/Unemployment Rates
- Civilian Labor Force
- Job Training Programs
- Real Estate Costs
- Telecommunications Infrastructure
- Major Contact Centers in the Area
- Tax on Long-Distance Calls
- Airport Access
- Freeway Access
- Public Transportation
- Proximity to Colleges & Universities
- Multi-Family Housing
At NAI Global, our Site Selection process begins with a comprehensive analysis of demographic, labor, economic, competitive and Infrastructure resources to determine the best possible relocation or expansion area. It concludes with an exhaustive search to identify all existing and/or developable real estate sites in the communities identified.
Our research team analyzes detailed demographic information based on a number of variables, including population breakdowns by age, race, sex and marital status. We also look at population trends including current area growth and migration rates. Additional variables include:
- Area home prices
- Area rental rates
- Area residential vacancy rates
- Armed forces population
- Automobile ownership
- Colleges/universities (& enrollment)
- Consumer spending
- Crime index
- Disposable income
- Drive/commute times
- Earnings by industry
- Education levels
- Employment by industry
- Employment status
- Homeowners vs. Homebuyers
- Household composition
- Household growth
- Household income
- Household net worth
- Household size
- Job growth rate
- Occupational profiling
- Per capita income
- Personal income
- Residential development rates
- Salary/wage levels
- Urban vs. Rural populations
In addition, we access a variety of commercial lifestyle and population profiles to assist companies with identifying target lifestyle types. Once we have completed our analysis, we provide our clients with the raw data, as well as our analysis and a variety of geographical representation models, to assist companies with the interpretation of demographic data.
Our detailed Economics/Labor study includes analysis of area labor pools, including unemployment rates, underemployment analysis, labor force size, and earnings by industry. Additional variables include employee wage rates, occupational employment trends, and industry employment trends. We assist companies in identifying untapped labor pools within areas by analyzing the labor force. We also look at the average area commute times, as well as populations typically under-identified by standard employment surveys. Our research team will also identify economic trends that may impact your firm’s business within that geographic area.
An important part of our analysis is identifying and comparing financing and economic development opportunities in the targeted areas. We identify grants, training programs, tax abatements, low-interest loans and other economic incentives on the state, county and municipal levels, and prepare comparative matrices to assist the client with evaluating economic development incentives.
The NAI team identifies and compares available infrastructure, including telecommunications, transportation, advanced education and increased power capabilities for geographic areas as well as for individual sites. We provide comparative matrices and other visual models to assist with interpreting infrastructure data. Further, we delineate areas of service for wire centers, utilities, cable boundaries, points of presence and fiber optics.
Studying consumer trends is an important component of the site selection research process. We examine daytime occupation reports to segment and target the market area workforce. It is also important to look at crime reports, and assess accessibility, proximity, potential competition, crime, signage, traffic patterns and visibility for potential sites. We also analyze potential sites based upon area culture indexes, amusement indexes, average annual expenditures, food expenditures, housing, apparel, furniture, transportation, health care, health insurance, and medical services expenditures as well as the area consumer price index.
NAI assists clients in determining the impact of relocation upon their existing employees through corporate questionnaires, assessment of changes in drive time, and GIS mapping of current employee locations. We further determine the impact of relocation on employees by business segment and/or employment status.
There is a lot to consider in analyzing potential sites. During our process we identify area earthquake movements, tectonic movement propensity, hurricane propensity, annual average temperature, mean number of clear days, mean number of days with precipitation, and mean number of snow days.
Quality of life issues are key to finding quality, productive labor pools. Our research examines crime rates, annual minimum and maximum average temperatures, the number of heating or cooling days per year, percent of possible sunshine, mean sky cover, mean number of clear days vs. snow or precipitation and snowfall. We also analyze and compare the availability of area entertainment, restaurants, education, shopping and medical facilities.
NAI conducts a thorough analysis of competition in the area to identify major competitors and assess the potential for market cannibalism. We identify and evaluate competitors based upon SIC codes, company size, corporate or site revenues and many other variables. Through this process we often find markets that offer unexpected potential.
NAI conducts an exhaustive search to identify all existing and/or developable buildings and sites in the communities identified. We maintain a current database of available contact centers around the world, and leverage the local market knowledge and relationships of 8,000 NAI professionals in 375 offices worldwide to uncover opportunities others are unlikely to find.